But how could European players participate in a winter event? It's hard enough to persuade their clubs to release them for occasional friendly practice internationals. To try to remove them altogether for large chunks of their domestic seasons would prove impossible.
Blatter's helpful suggestion? Move the European leagues out to the summer. Simple. Sadly though, he doesn't explain how to deal with the knock-on effect into the following season. The enormous disruption would arise solely from one man's bizarre judgement in awarding football's showpiece event to a country unsuited to hosting it.
Blatter has been severely criticised for his decision, and various allegations have been made concerning his motives in selecting Qatar. He also continues to block the introduction of goal-line technology, again a stance widely slated. Across many countries, in the public mind FIFA's reputation is rock-bottom; to begin restoring credibility its despots must go. Blatter's in his mid-seventies. Why is he still in office?